Section B of the exam looks at the institutions and audiences of media products. Each year, as with every other exam, the question changes slightly, but still revolves around the same base. The exam expects an answer which uses case studies from the last five years, in order to answer the question.
The section is worth 50 marks. Examiners made the following comments, which should be taken into account when writing an answer for this section:
- Media examples and case-studies should be mainly from the five years preceding the examination.
- The most able candidates were well prepared, which enabled them to compare and contrast a range of examples through the case studies set. These focused on a studio, often Hollywood practise and UK film making.
- There were good comments about the use of social media and mobile technology to market films and candidates were able to support their comments with examples.
Below, are the previous questions for Section B of the exam, from June 2016 to the January 2009 exam.
To what extent has the internet played a significant role in the marketing and exchange of media products in the area you have studied?
To what extent does media ownership have an impact on the successful distribution of media products in the media area that you have studied?
The increase in hardware and content in media industries has been significant in recent years. Discuss the effect this has had on institutions and audiences in the media area you have studied.
Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.
What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.”
To what extent do you agree with this statement in relation to your chosen media area?
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.”
To what extent would you agree with this statement, within the media area you have studied?
Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.
What significance does the continuing development of digital media technology have for media institutions and audiences?
“Media production is dominated by global institutions, which sell their products and services to national audiences.”
To what extent do you agree with this statement?
How important is technological convergence for institutions and audiences within a media area which you have studied?
Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied.