Horizontal / Vertical Integration
Vertical – How big companies control its own operations.
For example, a company making their own DVDs, making the films etc.
Horizontal – How big companies will buy other smaller companies to do their work.
For example, Apple buys a smaller company who makes the Siri software. The software is then labeled as an Apple product, and placed within Apple devices.
Theatrical / Non-Theatrical Exhibition
Theatrical – The showing of media within a theater.
Non-Theatrical – The showing of media outside of a theater, for example at home.
Gorilla Filmmaking – Anyone can make a film, due to the low cost, low skill technologies available today.
Synergy – Bla Bla bla bla bla bla bla bla bla bla bla
Symbiosis – Using another companies’ needs to your own benefit.
For example, a film company making a contract with McDonalds to allow their characters to be used in happy meal toys. McDonalds’ toys make children drag their parents to McDonalds, spending money, but also works as a free advertising technique.
Technological Disruption – One entity knocked out by another.
For example, modern phones’ development knocking out the old-er Nokia 3310 devices.
Media Ownership – Who owns the media.
Media Conglomerates – Who owns the companies?
For example, Google owns many smaller companies, so any work of these smaller companies are essentially the property (by proxy) of Google.
Concentration of Ownership – The amount that companies own within a product or another company.
Targeted / Integrated Advertising
Targeted – Targeting advertising at a certain audience.
For example, a children’s film is more likely to advertise on a children’s TV channel, not the Sky news channel.
Integrated – Advertising which is integrated into normal life.
For example, a billboard or film poster in a public place, such as street.
Gross / Media Ownership – Big companies owning lots of media companies.
For example, Warner Brothers owns many many companies, such as the movie studio, music-production/release studio etc.
“The Big 6” – The six big companies who majoritively own the market.
- Warner Bros.
- 20th Century Fox
- Walt Disney
Distribution – The act of getting film from the production company to the viewer.
Exhibition – The screening of a film, either in the cinema or via the use of personal technologies.
“Lionsgate 20” – The $20,000,000 used by film producer Lionsgate to advertise their new films.